Hang tags (also called swing tags) are the small cards attached to clothing items, bags, accessories and products by a cord or string. They are one of the most cost-effective branding tools available to clothing labels and product businesses.
What They Are Used For
Hang tags serve four main purposes:
- Brand identity: Logo, brand name, website and brand values. The front of the tag is usually the brand face.
- Size and fit information: Garment size, fit guide, available colours.
- Care instructions: Wash temperature, drying and ironing guidance. Often printed on the reverse.
- Pricing: Retail price, discount callouts, limited edition numbering.
Materials
| Material | Weight | Look | Best For |
|---|---|---|---|
| 350gsm silk card | Standard | Clean, professional | Most clothing brands |
| 400gsm coated card | Sturdy | Premium feel | Outerwear, denim, premium lines |
| Kraft paper | Varies | Natural, eco | Sustainable brands, artisan |
| Foil board | 350gsm | Metallic sheen | Luxury goods, gift brands |
| Recycled card | 350gsm | Matte, textured | Eco-conscious brands |
Finish Options
Matt laminate gives a matte, tactile finish. Gloss laminate produces vivid colour. Soft-touch laminate has a velvety feel and is popular with premium and fashion brands. Spot-UV can be applied to specific areas (logo, pattern) over a matt laminate to create contrast.
Single vs Double-Sided Printing
| Layout | Use |
|---|---|
| Single-sided | Brand face only, back left blank or uncoated |
| Double-sided | Brand face plus size, care or pricing on reverse |
Double-sided is the standard for clothing brands. The front carries the logo and brand message; the reverse carries care and size information, keeping the front clean.
String and Attachment Options
- Cotton string: Most common, professional, available in natural or black.
- Elastic loop: Faster to attach, suits lower-price-point products.
- Safety pin through eyelet: Used for clothing where a punched hole is not desired.
- Ribbon: Premium attachment, used for gift products and luxury goods.
All tags are punched with a metal eyelet hole as standard.
Minimum Order Quantities
| Quantity | Price Range (per tag) |
|---|---|
| 100 | From £0.35 each |
| 500 | From £0.18 each |
| 1000 | From £0.12 each |
| 2500+ | Quote on request |
Small orders are available without minimum run restrictions for independent brands launching their first collection.
For pricing and artwork templates, visit the hang tag printing service page.